We average 27 years of media experience
Marketing success has become more dependent than ever on an effective use of media. But an effective use of media is dependent on talent that can unite the elements against an end business goal. This takes media specialists and generalists and a deliberate approach to cross-training. The goal is to develop talent with the ability to see the whole field of media and apply it. At Media Intelligence, this approach is what sets our people and work apart from others in the field.
Our staff has an average of 27 years experience with careers that began in nationally recognized agencies. The breadth and depth of our experience is our foundation.
Pam is the founder and President of Media Intelligence
She spent 12 years in the ad agency business at MARC and Ketchum Advertising learning the various disciplines of account management, media planning, and media buying before venturing out on her own in 1999. Over those 12 years, she moved from assistant media buyer to VP, Group Media Director. In this position, she led teams in strategic planning on new business as well as iconic national and local brands including Heinz Ketchup/57 Sauce/Gravy, Nationwide Insurance, PNC Bank, Eat’n Park Restaurants, Pittsburgh Pirates, and Highmark. She was instrumental in creative media initiatives that ultimately landed a win for the nationally recognized Media Plan of the Year award.
Pam’s background now spans 29 years. Her breadth of client experience includes healthcare, retail, technology, non-profit, FMCPG, hospitality, financial, manufacturing, education and more. She has in-depth knowledge of media research, audience dynamics, and emerging media technology after investing heavily in research and development over the last decade. Today, she uses this knowledge to give clients the clarity they need to continue driving growth in a complex and media environment.
Pam earned a Bachelor of Science degree in Journalism from the Perley Isaac Reed School of Journalism at West Virginia University in 1988. She is a member of the Pittsburgh Advertising Federation and the Media Association of Pittsburgh and she serves as a member of the board of trustees for Grand River Academy boys preparatory school near Cleveland, OH.
She splits her time between Pittsburgh, PA and State College, PA now that Media Intelligence has offices in both locations.
Director of Media
Daneen brings over 25 years of broad and deep media experience
This includes trade and consumer work on a national, regional and local level.
Her agency experience prior to joining Media Intelligence includes Ketchum Advertising, Omnicom, EPB Group and Brunner during which time she evolved from a Media Buyer to an Associate Media Director. Daneen currently manages all aspects of broadcast buying for Media Intelligence. She is leading the charge in understanding the evolution of media fragmentation and how it affects television and radio media buys.
Daneen has been a member of the Media Association of Pittsburgh for over 25 years and has been a board of director for the organization during six of those years. She has been a volunteer for Children’s Hospital of Pittsburgh and is currently a volunteer for Family House and a member of the American Diabetes Association’s Father’s Day Council in Pittsburgh.
Daneen graduated with a Bachelor of Arts degree in Communications Rhetoric from the University of Pittsburgh in 1992. She lives in the North Hills of Pittsburgh with her husband Matt and son Adam.
Mary Ellen Roach
Integrated Media Planner/Buyer
Mary Ellen has been in the advertising field for 20 years.
She started her career as an assistant media planner and quickly moved up the ranks at Bozell, Ketchum and Brunner before joining Media Intelligence in 2009.
Mary Ellen’s advertising experience began on the print side but quickly blossomed to include broadcast and digital. Her true forte is her special attention to detail that has made her an invaluable “right hand” to all on the staff. Her thorough vetting of each media vehicle illuminates the best options for clients. Along with that, Mary Ellen is invaluable in her ability to create order out of chaos. Give her data and she makes a story out of it providing insights all along the way.
Mary Ellen graduated from Robert Morris College in 1997 with a Bachelor of Science degree in Business Administration and a major in marketing. She lives in Pittsburgh with her husband Andy and two sons, Aidan and Trevor.
Print and Digital Strategist
Debbie has 24 years of experience in media planning and buying
She has a particular emphasis in the print, B2B, and digital arenas. In addition to her extensive experience managing B2B media programs at Alcoa, she worked in media at Ketchum Advertising and Della Femina before joining Media Intelligence 15 years ago.
Debbie has developed B2B plans on more than 50 accounts. She masters the resources necessary for comprehensive plan execution and her attention to detail is unmatched. She has extensive experience in developing nontraditional B2B programs that go beyond the typical trades and has evolved her expertise to leverage the use of digital for B2B advertising.
Debbie graduated from Penn State University in 1988 with a Bachelor of Arts degree in Advertising. She lives in the South Hills of Pittsburgh with her husband Steve and daughters, Shannon and Lauren.