Media Intelligence was founded in 1999 with the goal of “doing media better”. Pam recognized that media was becoming a major driver in the success of a campaign and it deserved a larger platform. It was with this notion that she founded Media Intelligence. Her goal has always been to enlighten and educate clients on how they can improve their marketing through better command of media complexity.
She began working with well known local institutions like Reed Smith and The University of Pittsburgh followed by familiar local brands Philip Pelusi and Central Blood Bank. She also began working with smaller agencies that wanted to provide a more sophisticated media service to their clients. Through these relationships, Media Intelligence continued to serve some of Pittsburgh’s top companies including Pittsburgh’s Ohio Valley General Hospital, Bruster’s Real Ice Cream, The Pittsburgh Post Gazette and The PA DEP.
Over the years, Media Intelligence added staff to handle large volume media assignments for well-known regional companies including Allegheny Energy and Eat’n Park Restaurants. In between all of this, the team has advised on over 600 media projects.
Fourteen years after Media Intelligence was founded, the most fundamental change in marketing has come about through media and the digital revolution…1:1 addressability. The old paradigm of “one media screen to many individuals,” i.e. a family gathered around a television set, has for the most part been replaced by “multiple screens to one individual,” often at the same time. This multi-screen usage makes finding and reaching consumers that much harder. This is having a profound effect on how we market and is confirmation that media expertise is needed to drive the process. Media Intelligence continues to lead with this kind of insight.