Media Intelligence was founded in 1999 based on the notion that media was becoming a major driver in the success of a campaign and it deserved greater attention in the brand growth discussion. The mission has always been to enlighten and educate clients on how they can improve their brand equity through a better command of media complexity.
Over the years, Media Intelligence added experienced talent to handle large volume media assignments for well-known local and regional brands including Eat’n Park Restaurants, Hello Bistro, The Porch at Schenley, Greater Pittsburgh Community Food Bank, Central Blood Bank, Allegheny Energy, Bruster’s Real Ice Cream, Reed Smith, University of Pittsburgh Athletics, Philip Pelusi Salons, and Pittsburgh Post Gazette.
Our services expanded to include work on over 600 projects and we often function as the media department for numerous local ad agencies wanting to offer a sophisticated media service without the large infrastructure expense.
Nineteen years after Media Intelligence was founded, the media landscape continues to evolve. The old paradigm of “one media screen to many individuals,” i.e. a family gathered around a television set, has for the most part been replaced by “multiple screens to one individual,” often at the same time. The explosion of digital communication is disrupting audiences and it shows no signs of slowing down. Likewise, the explosion of technology is disrupting how advertising is distributed and this too shows no signs of slowing down. We understand it and can help you understand it too. It’s why we were founded and it’s what we enjoy doing.